About Us

To offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.
One brand, many companies, and many, many people – that’s us in a nutshell. Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people. This, together with our straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides us in everything we do.
More than a retailer
To meet the needs of our customers we have a unique business model and value chain. It includes product development, design, supply, manufacture and sales. And of course, it starts and ends with our customers.